Brand Protection

The risks of counterfeiting to manufacturers grow daily. It is now apparent that gangs are actually copying traditional anti-counterfeiting measures, such as holograms, in order to ‘validate’ the counterfeit item.


SmartWater’s forensic technology now offers an alternative approach, allowing a manufacturer to incorporate a unique ‘molecular fingerprint’ within their product that can be used to track and identify the true authenticity of the item. Reliable traceability of a product’s provenance is now a reality with SmartWater Brand Protection.


Our revolutionary forensic coding system offers companies a limitless variety of valuable brand control applications. We offer a full support package to manufacturers, including consultancy, technical development and access to our analytical labs.


SmartWater can:

  • Protect against fraud or a lawsuit due to use of black market components.

  • Help reduce complaints from customers on poor performance of a product not manufactured by you.

  • Prevent loss of business to counterfeit parts.

  • Help reassure your customers that the parts they purchase from third parties are official.

  • Prevent potential high costs and time lost during a product recall.

  • Improve the efficiency of your recall process - the 100% traceability of products/components means that you can specify the components to be returned.

  • Prevent the unauthorised strip-down of a unit.

  • Confirm whether the unit has been disassembled or repaired by an unauthorised entity. 

  • Prevent invalid warranty claims - build dates on components can be identified.

Click here to buy SmartWater or call 0800 521 669
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