Marylebone (London) |
| Scheme: |
Property coding/Index Systems |
| Date of Launch: |
April 2005 |
| Where was it introduced: |
Businesses |
“SmartWater has cut thefts
by 44%
in the old rag trade area of
Oxford Market”
Ham & High, 12/08/05
Click the headline to view the full PDF of the article
In April 2005 Marylebone Police Force teamed up with Westminster
City Council and the Oxford Market Business Watch to tackle
burglary in the Oxford Market Commercial District, just off
Oxford Street. Consisting of mainly media and IT-related businesses,
the area had endured more than 200 burglaries in 2004 amounting
to approximately £1million of property lost. Over 2,000
property coding systems were issued to businesses, with the
offer of also installing an Index spray system, whilst signs
were strategically placed on the lampposts of perimeter and
link roads into the area and posters displayed in the windows
of “SmartWatered” businesses. Custody suites at
local police stations were also fitted with hand-held ultra-violet
lights to scan suspects for traces of SmartWater. The
campaign attracted massive media attention; featuring on BBC
Radio1 Newsbeat and also becoming the subject of a news profile,
produced by APTN and distributed to broadcasters including
BBC News24 and Sky News. Just three months into the scheme,
police recorded a 44% drop in thefts, with just 18 commercial
burglaries reported, compared to 33 during the same period
in 2004.
"For those who commit crime in
a SmartWater area there will be no place to hide."
Superintendent Jon Morgan, Divisional
Commander for Marylebone
"There have been no arrests,
so the reduction is due to people having the knowledge that
the area is protected by SmartWater. If someone walks up to
a property and sees it is protected by SmartWater they are
more likely to walk away."
Inspector Charlie Barber, Metropolitan
Police Force
"Anyone foolish enough to steal
from an area with SmartWater deserves all the punishment they
get."
John Barradell, Westminster’s
Director of Community Protection
|